Contributors to the Book
Writing and publishing 8 Mandates for Social Media Marketing Success would not have been possible without the 154 marketing practitioners, marketing book authors, and marketing professors who generously contributed their quotes, insights, and success stories for the book and this website.
My hat is off to everyone featured. Thank you very much for your creativity, generosity, and professionalismand most of all, your friendship.
Chief Marketing Officer at McGlinchey Stafford
Eric Fletcher is the CMO at McGlinchey Stafford, a national law firm that provides legal counsel and business solutions for companies from coast to coast. His experience spans virtually every aspect of the marketing and communication discipline, from award-winning copy and production in advertising and broadcasting to organizing and successfully leading new business pursuits valued at more than $150,000,000 in the professional service arena.
Eric has provided strategic planning and consulting to local entrepreneurs and Fortune 100 companies, B2B and B2C enterprises, and two of the world's largest professional service organizations. As a law firm CMO, Eric employs this experience with two primary objectives: to expand proactive business development strategies in a way that stimulates organic growth and to protect and enhance the brand of the firm.
Over the past two decades, Eric's track record includes successful major target pursuits, the direction of large client team efforts for international consulting organizations, and for the past dozen years, Am Law 100 and NLJ 250 law firms.
Eric wrote the section entitled "Continue Listening" for 8 Mandates for Social Media Marketing Success.
Dr. William J. Ward
Social Media Professor at Syracuse University
Dr. William J. Ward, a.k.a. "Dr4Ward," is the Professor of Social Media with the S.I. Newhouse School of Public Communications at Syracuse University.
Bill is an American Marketing Association Hugh G. Wales Outstanding Faculty Advisor of the Year. He has often been quoted by the media, including the Wall Street Journal, USA Today, the New York Times, the Huffington Post, NPR, and the Associated Press.
A frequent speaker on the topic of social media, Bill has been featured at Harvard University, SXSW Interactive, various American Marketing Association chapter events, and the Environmental Protection Agency. He also teaches internationally and is involved with the Cannes Lions International Festival of Creativity.
Bill earned his Ph.D. in media and information studies at Michigan State University and is recognized as one of the Top 100 Marketing Professors on Twitter. When he isn't fishing, Bill enjoys connecting students with professionals to help them learn about all forms of communication and creativity.
Bill wrote the foreword for 8 Mandates for Social Media Marketing Success.
Liz K. Miller
Vice President of Programming & Operations at the CMO Council
Liz Miller oversees the daily operations of the CMO Council, a global affinity network of top brand marketers. Liz has a varied career that spans more than 14 years in the sports, entertainment, retail, health, and beauty and personal care industries. She has extensive experience in media relations, marketing communications, brand building, marketing program strategy and implementation, event planning, and live entertainment event production.
Prior to joining the CMO Council, Liz worked for Jan Marini Skin Research as the Director of Marketing and Public Relations. She was tasked with juggling duties as personal publicist, corporate public relations executive, and marketing leader and strategist. Liz guided the company from a small voice in the professional skin care market to a respected presence in the consumer beauty and health markets. She focused on building relationships with celebrity clients, planning physician education events, launching consumer education programs, and recreating the overall look and feel of the brand.
Liz began her career in sports entertainment, focusing on the promotion of soccer and family sports events with the Continental Indoor Soccer League at both a national league level and later at the local team level. She subsequently transitioned to marketing and sponsorship development, thanks to her involvement with Forum Boxing, a boxing promotion organization owned and operated by the Los Angeles Lakers and Dr. Jerry Buss.
Liz wrote the afterword for 8 Mandates for Social Media Marketing Success.