"While the eight mandates that Kent Huffman outlines in the pages of this book are fundamental to social media success, I would argue that they are fundamental to broader marketing success. I would also argue that marketers must focus more on the fundamental strategy than the technology or even fast-moving customer expectations."

Liz K. Miller
Vice President of
Programs & Operations
at the CMO Council

Success Stories

8 Mandates for Social Media Marketing Success features 28 social media marketing success stories from a variety of industries—including large and small/medium B2C and B2B organizations:

All of the success stories in the book follow the traditional "organization / challenge / solution / results" format, and one or more metrics are included in each of the results sections.