"While the eight mandates that Kent Huffman outlines in the pages of this book are fundamental to social media success, I would argue that they are fundamental to broader marketing success. I would also argue that marketers must focus more on the fundamental strategy than the technology or even fast-moving customer expectations."
Liz K. Miller
Vice President of
Programs & Operations
at the CMO Council
Success Stories
8 Mandates for Social Media Marketing Success features 28 social media marketing success stories from a variety of industries—including large and small/medium B2C and B2B organizations:
- Large B2C Organizations
- Gatorade
- Baylor Health Care System
- House of Fraser
- Frontier Airlines
- Kimberly-Clark
- Koodonation
- Wounded Warrior Project
- Small/Medium B2C Organizations
- Large B2B Organizations
- Motorola Solutions
- IBM
- AT&T
- Vistage International
- Emerson Process Management
- Cisco Support Community
- Adobe Photoshop
- Small/Medium B2B Organizations
All of the success stories in the book follow the traditional "organization / challenge / solution / results" format, and one or more metrics are included in each of the results sections.
